Probi to provide Swedish D2C cosmetics company’s first gut health probiotic

Probiotic supplier Probi and Swedish D2C cosmetics and wellness company Oriflame are partnering to globally launch a probiotic supplement targeting general gut health. The product will be Oriflame’s first probiotic supplement in its Wellness by Oriflame portfolio. Notably, as one of Oriflame’s strategic product categories, wellness has generated “the greatest value creation during the last years,” from 8 percent sales in 2016 to 17 percent in 2020.

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