Award-winning international event organiser Diversified Communications has announced further details of its major rebrand for Eco Life Scandinavia (the show formerly known as Natural Products Scandinavia), being held in Malmö, Sweden, on 13-14 November.
Promoting and celebrating eco-friendly living has been at the heart of the show since its hugely-successful launch in 2012. This important rebrand takes that firmly centre stage. It also reflects the ongoing, significant growth and evolution within the natural products sector, explains portfolio director Fiona Allen.
She says: “As the Nordic region’s leading trade event for natural health, beauty and sustainable living, it’s vital to evolve alongside the industries we serve. The Scandinavian countries continue to lead the world in the move towards sustainable, healthy and ethical living. Our new branding – from the show name and logo change to the complete website redesign – is more aligned with the Scandinavian market and perfectly summarises what the event is all about.
“Simply put: Eco-Life Scandinavia is the essential trade show for anyone involved in the business of making, buying or selling healthy, sustainable lifestyle products – including health, nutrition, food, drink, beauty, self-care, skincare, clothing, homeware and cleaning products.”
New name, new look, new show features
Co-located with Nordic Organic Food Fair, with a combined 500+ exhibitors, the event annually attracts over 5,000 attendees.
As part of the relaunch, the Eco Life Scandinavia brand is introducing four new show areas dedicated to the fastest growing sectors within the eco living market: Vegan Scandinavia, FreeFrom Scandinavia, Natural Health & Beauty Scandinavia and Naked Drinks Scandinavia.
The rise of veganism is one of the most important trends in retail and Vegan Scandinavia caters to this rapidly growing sector. With the market for vegan becoming increasingly mainstream – 5.5% of Danes under 34 consider themselves vegan or vegetarian, and many more are adopting a flexitarian diet – it’s set to be a popular feature of the show.
FreeFrom Scandinavia is designed to showcase the wealth of diversity available in the ever-expanding free-from sector. The number of free-from products on the market in Sweden in 2017 increased by a significant 20%, as the sector continues to outgrow traditional categories, and similar figures can be seen in Denmark and Norway.
Selfcare also continues to be a strong growth category among consumers in Scandinavia, as people increasingly take charge of their own wellbeing and adopt healthier lifestyles. Natural Health & Beauty Scandinavia promises to be the leading trade event for the sector in the region, providing a unique platform for companies selling selfcare products to meet the leading trade buyers from the Nordic countries and further afield.
Naked Drinks Scandinavia meanwhile is a new dedicated are for natural, vegan, organic, free-from wines, beers and spirits. According to Systembolaget, the Swedish alcohol monopoly, organic wine now boasts a 22% market share; while one in three Swedes will choose to buy organic beer, when it’s available. The first event dedicated to the increasingly important ethical drinks sector, it covers everything buyers and decision makers need to make more sustainable choices for both the consumer and the planet.
• Eco Life Scandinavia and Nordic Organic Food Fair will take place at MalmöMässan, in Malmö, Sweden, on 13-14 November 2019. For more information, please visit www.ecolifeshow.com.
Mar 24, 2023