Wiley’s Finest UK has launched a new fundraising campaign in collaboration with School in a Bag, which sends school bags filled with educational resources to disadvantaged, vulnerable and disaster-affected children.

Aiming to raise thousands of pounds for the charity’s Ghana initiative, Wiley’s will donate 20% of the value of each bottle of its Beginners DHA and Elementary EPA sold between 1 June and 30 September.

School in a Bag’s Ghana project sees members of the local community employed to collect and clean thousands of discarded water sachets from gutters and drains which they then sew into SchoolBags. So as well as helping with education, it provides employment, prevents plastic pollution and raises community awareness of recycling.

Over 262 million children are deprived of an education, but through donations and fantastic fundraising campaigns like this we are helping to address the situation

“School in a Bag is a simple idea that works,” comments Paul Farquhar, MD of Wiley’s Finest UK. “The charity is the perfect partner for us; our ethically sourced Wild Alaskan Fish oil products transform children’s lives through improving health, and School in a Bag transforms children’s lives through education. Each of our Beginners and Elementary products bought between now and September will make a direct contribution to a child somewhere in the world.”

School in a Bag founder and CEO Luke Simon, adds: “Over 262 million children are deprived of an education, but through donations and fantastic fundraising campaigns like this we are helping to address the situation. Can you imagine only having one pencil to last you for the entire academic year? Or being turned away from school lunch – your only meal of the day – because you don’t have any eating utensils? Or walking three hours each day to and from school in the searing heat with no water bottle? Together, with the funding from Wiley’s Finest UK, our SchoolBags will help change this.”

Retailers will be supported throughout the campaign with in-store marketing and a PR and social media campaign.

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