Launched ahead of Veganuary, is a new plant-based online marketplace in the UK which aims to combine convenience and sustainability.

With a mission to promote the best of vegetarian, vegan, organic products and digital services to consumers and organizations, the multi-category marketplace stocks a wide range of products to suit a sustainable lifestyle, from VMS and food to beauty, household, and fashion. is working towards becoming a one-stop-shop and says that as well as celebrating existing vegan and sustainable brands is offering an affordable platform to emerging start-ups. The platform requires that brands have strong eco-credentials, contain no animal by-products and are transparent in their environmental practices, so consumers can shop with confidence. Brands available at launch include Dr. Bronner’s, The Gruff Stuff skincare, Method, La Kiva jewellery, Cocofina and emerging slow-fashion brand TOBEFRANK.

The platform makes discoverability easier by enabling shoppers to filter using ethical choices such as organic, cruelty-free, fair trade or selecting specific dietary requirements. They can also reduce their carbon footprint by selecting a product’s origin.

“When conceptualising, it was important to me that it would be a platform with purpose which promoted sustainability, animal welfare and actively encouraged consumers and organizations to make more healthy and ethical choices,” comments founder and CEO Gary Hadfield. “It was essential that all of our products would be free from animal by-products and sustainably made, but would also encourage flexitarians, vegetarians and a broader cross-section of consumers to come on the journey with us.

“We are very happy to have such great founding brands like The Gruff Stuff, FIVE DOT BOTANICS, Contur and many more for our launch and look forward to welcoming more brands that share our values onto our marketplace.”

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