Lycomato, Lycored’s proprietary blend for supplements, has become the first tomato extract to carry the Non-GMO Project Verified seal, North America’s leading Non-GMO Project Verified GMO avoidance scheme.
Lycomato is Be’er Sheva, Israel-headquartered Lycored’s first proprietary blend and remains one of its best-selling products. Certified in the US and EU, it offers a synergistic combination of carotenoids, tocopherols, and phytosterols, sourced from non-GMO tomatoes.
Zev Ziegler, head of global brand & marketing (health) at Lycored, said: “Letting nature provide a path towards wellness has always been a core pillar of our company. In that light, we’re proud to announce that Lycomato has become the first Non-GMO Project verified tomato extract on the market.”
Consumer demand for non-GMO products is rising sharply. The number of people who say they avoid GMOs has reportedly tripled over the past 11 years and currently stands at 46%. Non-GMO Project Verified is the fastest growing label in the natural products industry, representing over $26 billion in annual sales and more than 50,000 verified products for over 3,000 brands.
Ziegler added: “2019 could be the year when demand for non-GMO products reaches a tipping point. We’re delighted that Lycomato will carry the Non-GMO Project Verified seal ―it’s another sign of our unwavering commitment to providing consumer-friendly products of the highest quality, efficacy, and safety.”