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Wine Water hopes O.Vine will shape new ‘near water’ category

Wine Water Ltd., an Israeli startup, is launching O.Vine, described as the first spring water infusion with the ‘spirit of wine’. 

The new alcohol-free O.Vine line will be launched at the Fancy Food Show in New York (30 June-July 2).  

Wine Water says that O.Vine is shaping a new near water category inspired by the world’s two oldest beverages: water and wine. Combining the benefits of healthful extracts wine grape skins and seeds with pure spring water, O.Vine is an all-natural, non-alcoholic beverage without preservatives or added colours. Its colour and ingredients are derived from red or white wine grape waste.

“Developing O.Vine was extremely challenging,” explains Anat Levi, CEO and founder of Wine Water. “Based on our winemaking expertise, we designed proprietary technology and specialized techniques. These methods prevent oxidation – the main obstacle to keeping the beverage fresh and shelf stable – without alcohol and without preservatives.”

O.Vine was conceived in collaboration with award-winning Practical Innovation, Israel, the creative force behind brands worldwide. The team succeeded in  developing clean, controlled process to prevent oxidation, all while maintaining the wine’s appealing natural colour and aroma.  

“Our mission was to create a pure water sensation that not only inspires consumers to appreciate wine’s complex flavors and aromas, but also leverages sustainable principles by reusing the skins and seeds from the wine grapes remaining from the winemaking process,” explains Tal Leizer, CEO of Practical Innovation.”

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

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