In 2020 California-headquartered ‘eco chic’ beauty brand Giovanni says it is busy launching new products that affirm its mission to ‘bridge the gap between natural and salon quality’. 

Years in development, Giovanni’s New Hemp Hydrating Hair Care Collection, combines the rich botanical extract of hemp seed oil into a proprietary blend, delivering a salon-quality formula that helps revitalize and strengthen hair while calming and soothing the scalp. This vegan-friendly complex harnesses the natural benefits of aloe vera, frankincense, turmeric, sage, hops, and chamomile into an intensely moisturizing compound rich in vitamins and nutrients. 

The seven-product strong range spans shampoos, conditioners, hair serums and sprays, with price points of between $3.99-12.99. 

This year the company is also recommitting to its long history of making charitable donations. Giovanni has donated more than $300,000 to local charities such as the Dream Center, the Los Angeles Mission, and the Union Rescue Mission this year alone and hopes other companies will do likewise. “As a family, we’ve tried to give back to our community throughout the years and we encourage others in our industry to do the same,” says G. James Guidotti, president and CEO. 

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