NATRUE has announced that it has been appointed to the affiliate board of the British Beauty Council – a not-for-profit organization that works ‘to drive excellence and growth’ across the British beauty industry.

Director general Dr Mark Smith (pictured) – recently lauded in the 2020 Who’s Who in Natural Beauty as ‘chemist turned change-maker’ – will represent NATRUE on the board.

Through its involvement with the British Beauty Council, NATRUE aims to provide valuable input to help shape the industry and contribute towards guiding the council’s work representing the beauty industry at Government, corporate and public level.

“This year the global pandemic has transformed our sector, maybe forever. But it’s also heightened the possibilities of natural beauty products,” says Smith. “Lockdown has inspired more consumers to take a long, hard look at the contents of their bathroom cabinets. And many have discovered that organic and natural formulations don’t just deepen the self-care rituals so essential for wellbeing in 2020, they also had time to research how they’re better for people and the planet too.”

Added Millie Kendall MBE, CEO, British Beauty Council: “We are delighted to be working with NATRUE to develop genuine criteria for the British cosmetics industry to reach sustainable goals. As an international organization, NATRUE can bring a lot of knowledge to the certification process here in the UK and can help us raise standards in natural and organic beauty products.”

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