By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
  • Food & Drink
    Food & DrinkShow More
    Plant-based terms face further restrictions
    May 26, 2023
    Waitrose expands functional drinks offer
    May 26, 2023
    Chef José Andrés and George Washington University Partner to Transform Global Food System
    May 26, 2023
    These Energy Bars Are Tackling Coffee Waste
    May 25, 2023
    FIAB and Alimentaria renew their alliance for a more international and sustainable sector
    May 24, 2023
  • Health
    HealthShow More
    Move Nutrition Network Announces Advisory Board
    May 26, 2023
    Waitrose expands functional drinks offer
    May 26, 2023
    The Analyst’s Take: 3 insights on the 2023 sports nutrition market
    May 26, 2023
    Probi takes over all distribution of BLIS K12™ and BLIS M18™ in North America
    May 22, 2023
    Sami-Sabinsa Group Commits to Clean, Renewable Energy
    May 22, 2023
  • Beauty
    BeautyShow More
    In conversation with the British Beauty Council
    May 25, 2023
    NATRUE’s Mark Smith announced as Co-Chair of the British Beauty Council’s Sustainable Beauty Coalition
    May 23, 2023
    New co-chairs for Sustainable Beauty Coalition
    May 22, 2023
    Seilich takes Scottish wild botanicals into retail
    May 22, 2023
    Natural Products News’ spotlight series
    May 18, 2023
  • Eco Living
    Eco LivingShow More
    Natural Products News’ spotlight series
    May 18, 2023
    Truthpaste gets fresh with new probiotic mouthwash line
    May 15, 2023
    News in brief from Natural Products News (UK)
    May 2, 2023
    Natural & Organic Products Europe provides a “vavavoom of energy” for the industry
    April 25, 2023
    Eco Living Iberia will bring together the natural world and the pharmacy channel with the collaboration of Actibios
    April 25, 2023
  • World News
  • Distributors Wanted
  • Supplier Connections
Reading: Soil Association launches campaign to cut confusing claims in beauty product labelling
Share
Sign In
Notification Show More
Latest News
Move Nutrition Network Announces Advisory Board
May 26, 2023
Plant-based terms face further restrictions
May 26, 2023
Waitrose expands functional drinks offer
May 26, 2023
The sale of Fairtrade certified products has grown by 221% in the last five years in Spain
May 26, 2023
The Analyst’s Take: 3 insights on the 2023 sports nutrition market
May 26, 2023
Aa
Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
Aa
Search
  • Food & Drink
  • Health
  • Beauty
  • Eco Living
  • World News
  • Distributors Wanted
  • Supplier Connections
Have an existing account? Sign In
Follow US
  • Blog
  • Blog
  • Advertise
  • Advertise
© 2022 Foxiz News Network. Ruby Design Company. All Rights Reserved.
Natural Products Global | Delivering the news in your Natural & Organic sector > Blog > Natural Beauty > Ingredients > Soil Association launches campaign to cut confusing claims in beauty product labelling
Ingredients

Soil Association launches campaign to cut confusing claims in beauty product labelling

Dom Roberjot
Dom Roberjot April 26, 2017
Updated 2022/04/28 at 3:44 PM
Share
4 Min Read
SHARE

UK-based organic certifier the Soil Association has launched a campaign for greater clarity on beauty product labelling.

Using the hashtag #ComeCleanAboutBeauty, the campaign is asking people to sign an online petition calling for brands to use the terms ‘organic’ or ‘natural’ responsibly or not at all.

Consumer confusion is rife in this area according to new research commissioned by the SA, with many consumers making erroneous assumptions about products that have the term ‘organic’ on their label, even if it only relates to a single ingredient. Of 1,000 people questioned, the SA said that 72% said they would lose trust in a beauty brand that made misleading claims about being organic and 69% felt that misleading labelling should be against the law.

The lack of clarity and potential for misleading consumers is also likely to have an impact on retailers. The research found that 64% of people said they’d lose trust in a retailer if they found out that beauty products which say organic on the label are not certified and could not meet organic standards.

As part of the campaign, the SA has cited examples of uncertified products that are using the term organic on their labels. The associated Campaign for Clarity: Come Clean About Beauty report states that the SA has ‘not been able to do a comprehensive survey of all beauty products, but our limited research found 13 products from eight different brands that have labels which could suggest to consumers that they are wholly or mainly organic, yet are not independently certified’.

“This is the tip of the iceberg,” says SA policy director Peter Melchett. “The labels on products we encountered were littered with confusing terms. Our consumer research shows that it is very difficult for consumers to know they are making the right choice when doing their shopping.”

This report also highlights the fact that many products which claim to contain organic ingredients also contain ingredients that would not be permitted by an independent international organic and natural health and beauty standard. Working with leading independent toxicologist, Emeritus Professor Vyvyan Howard of the Centre for Molecular Bioscience at Ulster University they came up with the ‘Terrible Ten’ – a list of ten ingredients that consumers should look out for, and which would never be permitted in a certified organic product.

‘We are not suggesting that the inclusion of any of these ingredients in the products listed means that those products are unsafe. We are talking about the impacts that some of these ingredients have been found to have in wider use,’ adds the report. However, it says that ‘brands which are doing this are in danger of exploiting the reassurance that consumers seek when they choose an organic product’.

“I was shocked to find ingredients which could contain human carcinogens in products with labels which could misleadingly suggest that they might be organic,” says Howard. “Genuine organic products are independently certified and I would encourage consumers to choose those to be sure they are keeping away from ingredients included in the Terrible Ten.”

You Might Also Like

PM in talks with food industry over soaring prices

Defra U-turns on horticultural strategy promise

Dr. Organic harvests power of seaweed for Ageless collection

Organic brands invited to join RangeMe for Organic September

Cash boost for new organic farmers

TAGGED: beauty, natural, Soil Association, standards, UK

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Dom Roberjot April 26, 2017
Share this Article
Facebook TwitterEmail Print
Previous Article From ‘sick care’ to ‘self-care’ – how one US pharmacy retailer is reinventing itself
Next Article 2017 AllergyAward award winners announced in London

Stay Connected

Facebook Like
Twitter Follow
Youtube Subscribe

Latest News

Move Nutrition Network Announces Advisory Board
Health and Nutrition Sports Nutrition US & Canada May 26, 2023
Plant-based terms face further restrictions
Europe Featured Food and Drink Vegetarian & Vegan May 26, 2023
Waitrose expands functional drinks offer
Europe Food and Drink Functional Foods Health and Nutrition May 26, 2023
The sale of Fairtrade certified products has grown by 221% in the last five years in Spain
Europe Iberian Food & Drink Iberian News Market Insights May 26, 2023
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg
@NPGalerts
885 Following
681 Followers
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg 6 hours ago
The European edition of the Sustainable Foods Summit will be hosted in Amsterdam on 15-16 June. Source - Bio Eco Ac… https://t.co/jOePTuppGi
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg May 26, 2023
Featured Supplier! Friendly Soap produce handmade soap, shampoo and conditioner bars, with every ingredient being e… https://t.co/MMPKKTjX2K
https://pbs.twimg.com/profile_images/922852467343286272/nzY8awcO_normal.jpg May 26, 2023
The nutraceuticals industry is making progress toward gender equity, but less than one-third of its CEOs are women.… https://t.co/BupxFaH1ET

Advertise

  • Advertise with us
  • Advertise with us
  • Newsletters
  • Newsletters
  • Deal
  • Deal
  • Distributors Wanted

You Might also Like

AgricultureEnvironmentEuropeFeaturedFood and DrinkGroceryRegulation and Policy

PM in talks with food industry over soaring prices

May 17, 2023
AgricultureEnvironmentEurope

Defra U-turns on horticultural strategy promise

May 15, 2023
EuropeIngredientsNatural BeautySkincare

Dr. Organic harvests power of seaweed for Ageless collection

May 4, 2023
EuropeFood and DrinkOrganic

Organic brands invited to join RangeMe for Organic September

April 20, 2023
//

Natural Products Global is a one-stop global news resource for natural & organic industry professionals.

Natural Products Global is a one-stop global news resource for natural and organic industry professionals. Offering a mix of original content and aggregated news from leading industry websites.

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

Natural Products Global | Delivering the news in your Natural & Organic sectorNatural Products Global | Delivering the news in your Natural & Organic sector
Follow US

© 2022 Natural Products Global NPG | All Rights Reserved

Sign Up!

Subscribe to our weekly newsletter and get the latest natural & organic industry news delivered to your inbox

Name(Required)
Password(Required)
Strength indicator
This field is for validation purposes and should be left unchanged.
Zero spam, Unsubscribe at any time.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?