OrganiCup changes name to AllMatters to suit product line expansion

Danish company OrganiCup has rebranded to AllMatters to coincide with the expansion of its range beyond menstrual cups and into other sustainable and recyclable personal care products.

Since its launch in 2012 the company has sold close to two million cups worldwide – resulting in users saving 1,300 tonnes of waste – and helped break down taboos around menstruation.

AllMatters has now launched a new Vegan Society-registered line of water-free products, the first of which are a Hand Wash and Body Wash in powder-to-foam form which consumers can mix with water at home. The washes are available in a starter kit, containing a recyclable aluminium bottle and three powder refills, as well as a refill box of three sachets. All packaging materials used are recycled or recyclable.

We want to help people make small changes to their daily routines that make a big difference

“Together with our community, we used a small cup to fight an enormous stigma,” says Gitte Dalberg-Larsen, AllMatters co-founder. “We made many people realize that menstruation is a beautiful and natural part of our lives. We changed people‘s habits and replaced disposable products with a sustainable alternative. We want to continue to do this in areas beyond menstrual products; there are many essential habits that can be challenged and changed.”

He adds: “We want to help people make small changes to their daily routines that make a big difference. That’s why we think the name AllMatters suits us really well.”

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