Eco cleaning brand Clean Living International has entered into a partnership with wildlife charity The Born Free Foundation to highlight the impact consumers’ purchasing decisions have on global biodiversity.

The partnership aims to encourage people to make simple changes to their shopping habits and help make a significant difference to the planet, and in addition to donating 1% of its revenue to the animal welfare organization, Clean Living will also share regular tips, news and information on how to live more sustainably via the Born Free blog.

The brand’s products will also feature on the charity’s new Products with Purpose directory – a digital hub for conscious consumers looking to make more planet-friendly choices in their daily lives.

We hope the partnership will raise awareness of the devastating effect humans can have on biodiversity

“We’re delighted to announce our collaboration with Born Free Foundation; a well-respected organization which has carried out vital work to protect wildlife around the world for many years,” says Helen Bee, founder and CEO of Clean Living International.

“Their ethos and mission has similarities to ours. We hope the partnership will raise awareness of the devastating effect humans can have on biodiversity, whether that’s in the UK or Africa, and how some small and simple switches to our everyday lives can make a big difference.”

Adds Hitesh Patel, head of sustainable partnerships for Born Free: “Conscious consumerism is an important element to our organization, so it’s fantastic to partner with such a likeminded company. It’s not just about the impact our choices have on wildlife here in the UK, but the knock-on effect every purchase or decision we make has on biodiversity around the world.”

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