Interview with Zain Peer, Co-founder, London Nootropics
Tell us a bit about your company
We were making our own pre-workout coffee blends with added ingredients for a natural boost, as an alternative to chemical-laced pre-workout drinks. A few people in the gym mentioned we should make them into products! We teamed up with a nutritionist to develop our pre-workout coffee, she introduced us to the world of medicinal mushrooms and adaptogens and we started taking them everyday, it was almost as if they turned on a switch in our brains. We were making different adaptogenic coffee blends based on how we were feeling and what we had planned that day, and decided to create our adaptogenic coffee blends to help you find your flow depending on what you need (not just a pre-workout one). We created Grind for mental clarity & focus, Mojo for a natural boost and Zen to help you feel calm & alert.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand.
Our adaptogenic coffee blends are designed to help you flow through your day, they give you all the benefits of regular coffee whilst minimising side effects such as jitters, anxiety and a crash.
They’re made with the highest-quality adaptogens and each blend is designed for a specific purpose – Grind for mental clarity and focus, Zen to alleviate stress & anxiety and Mojo for a natural boost! Mojo contains Cordyceps mushroom which is known to increase aerobic capacity and oxygen flow around your body and also to boost ATP – our energy molecule. You can read more about each of our blends and the adaptogens they contain on our website.
Why adaptogens and coffee? Adaptogens help balance physical and mental stressors in our mind & body. Caffeine can help increase our alertness and attention (by blocking our adenosine receptors, which make us drowsy) – it can also increase our cortisol levels (our stress hormone) leading to jitters/anxiety. Adaptogens can help balance our cortisol levels, ensuring we get the benefits from coffee whilst minimising jitters/anxiety – plus they have additional health benefits too!
Our vision is to make the highest-quality adaptogens easily accessible, convenient & delicious, helping more people benefit from their balancing properties and find their flow.
Why was Eco Life Scandinavia 2021 an unmissable opportunity for you?
We visited Eco Life in 2019 and saw the lovely brands and visitors at the show, we saw this as a great opportunity to showcase our adaptogenic coffee to the Scandinavian market.
What kind of visitors are you looking forward to meeting at Eco Life Scandinavia?
We’re looking forward to meeting retailers with health-conscious customers and those in the hospitality industry (hotels, spas, wellbeing) where our convenient single-serve sachets of adaptogenic coffee have been very popular. In general, we have found our business customers come from a variety of backgrounds as our adaptogenic coffee makes lovely staff and client gifts too.
Like what you hear? Find London Nootropics on stand D25.
Nordic Organic Food Fair and Eco Life Scandinavia will return to Malmö, Sweden, on Wednesday and Thursday 17-18 November. To register for a free trade ticket, please click here.