interview with Richard Arnold, SOLIDU
Tell us a bit about your company
SOLIDU started with nothing… and we mean literally nothing. Our founder Vaiva decided to get rid of all of her belongings to travel the world with only a backpack. Knowing that she was pressed for space, she encountered solid cosmetics products and marked the birth of SOLIDU as we know it!
Today, SOLIDU is an environmentally conscious, women-owned innovative cosmetics brand from Lithuania creating low-waste solid products packaged in backyard compostable boxes. We realise that plastic pollution is one of the major threats facing humanity and takes nearly 500 years to biodegrade. The cosmetics industry is a huge contributor to this plastic waste and we have decided that we need to treat our products differently.
While your everyday haircare products contain around 80% water, SOLIDU bars are made only from the necessary elements: skin-loving active ingredients, botanical oils, extracts, and natural essential oils. The lack of water allows us to create a small and compact product, which is not only is plastic-free, it also reduces transport emissions. Even our packaging is designed to be 100% backyard compostable so you can feed your garden while you wash!
Tell us about your latest product(s), promotions, or launches visitors can hope to see on your stand.
Shake off the haters and let your body rock with our newest product, ROCK YOUR BODY solid body wash! Whether your shower ritual is to start your day or to get ready for bed, this gentle wash helps to revitalize, cleanse, hydrate and nurture. Natural kaolin clay is the gentlest of all cosmetic clays, it softly exfoliates and removes the dirt and sebum from the skin. Together with tapioca starch it makes your skin soft to the touch, cleansed and smooth. Gentle, naturally-derived cleansers in ROCK YOUR BODY create a creamy and soft lather, and fresh olive and shea oils hydrate and moisturize to keep your skin plump. The balanced pH will ensure that your skin’s natural protection is kept intact.
Solid body wash can be used directly on the skin or on a sponge. As with every SOLIDU product, your body wash does not contain unnecessary water and plastic bottles. With solid goodies packed into a tiny bar, this body wash comes to you in a compostable box.
We will also be featuring our limited edition holiday product CINNAMON SPICE AND EVERYTHING NICE conditioning shampoo. Enriched with ground cinnamon and cinnamon leaf essential oil to gently stimulate your scalp and help improve circulation and hair growth.
Why was Eco Life Scandinavia 2021 an unmissable opportunity for you?
We attended Eco Life Scandinavia in 2019 and had such a wonderful time meeting both the attendees and the exhibitors. It is an amazing event that brings like-minded businesses and people together to promote a healthier and more sustainable future for our planet.
What kind of visitors are you looking forward to meeting at Eco Life Scandinavia?
This year, we hope to meet distributors and retailers who are looking for hair and skin care products who are not only sustainable but also designed to be effective and attractive. There are many solid hair care products in the market that have focused so much on being sustainable that they have jeopardized their effectiveness for the hair. We have taken an opposite approach by designing a quality hair product, then figured out how to make it sustainable, from ingredients to packaging.
Meet SOLIDU on stand D19.
Eco Life Scandinavia will return to Malmö, Sweden, on Wednesday and Thursday 17-18 November. To register for a free trade ticket, please click here.
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