Interview with Patricia de Middel Puch, SWICILY
Tell us a bit about your company
As a mother of four and engaged, I decided a couple of years ago it was time to try to put an end to some of today’s biggest food challenges. Inspired by the concept of Mindful consumerism, I founded Mediterranean Bio. This is a self-funded food start-up proposing disruptive solutions to global problems.
I have no real food industry experience and wanted to demonstrate that it is never too late to start a company and make positive impact. My first product, SWICILY is now launched and tackles one of the daily foods with the biggest overall negative impact: Sugar.
Tell us about your latest product(s), promotions or launches visitors can hope to see on your stand.
This is most probably the first time visitors will have the chance to taste grape sugar from Sicily and know about its incomparable qualities…definitely worth passing by B49. I am also bringing with me some limited edition little bottles as samples to give away.
I will be showcasing the current two visions of the delicious Organic grape sugar: our iconic 250 ml table-top version and its joyful 750ml cocktail version.
This is a beautiful product leading a new-generation positive inspirational food, appealing to many market segments and is reinventing the sweetening experience.
Why was Eco Life Scandinavia 2021 an unmissable opportunity for you?
As a self-funded start-up I am putting my hope on the Nordic market. I strongly believe its consumers are more than ready to adopt new quality products, simple, multi-use. SWICILY is real food that feeds both body and souls, a concentrate of Sicilian Joy.
I have great hopes on this fair. This is a unique chance to meet buyers, retailers, re-sellers and visitors from all over the world that share the same values. It’s also an opportunity to expand our market to Europe and internationally.
What kind of visitors are you looking forward to meeting at Eco Life Scandinavia?
I would be delighted to be able to meet consumers, shop owners, bigger supermarkets and distributors, get their feedback…. And hopefully, this will be the beginning of a beautiful relationship!
Like what you hear? Find SWICILY on stand B49.
Nordic Organic Food Fair and Eco Life Scandinavia will return to Malmö, Sweden, on Wednesday and Thursday 17-18 November. To register for a free trade ticket, please click here.
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