From Pink Lady® to Kanzi®, from envy™ to Evelina Bio®, not forgetting the classic Marlene® and Biosüdtirol® branded varieties: the Consortium’s organic range has the right apple for every need, 12 months a year.
Apples that have entered the hearts of consumers like Pink Lady® Bio and Kanzi® Bio, alongside consolidated brands like envy™ Bio and Evelina Bio® and new products like Giga® Bio, RedPop® Bio and Cosmic Crisp® Bio. All of these form part of the organic range of the VOG Consortium, one of the biggest apple producers in Europe.
Over 30,000 tonnes of organic apples grown in a dedicated area of South Tyrol – Südtirol, 300 member growers and 40 export countries: with these numbers VOG brings the right organic apple for every need to the market 12 months a year, always with highest-quality fruit.
VOG – Home of apples
With annual production of 460,000 tonnes of fruit in one of the most famous and acclaimed apple-growing regions, VOG – Home of apples is the place where you can find the right apple for every need and every market, alongside the biggest production and marketing experts.
This also applies to organic produce, which for over thirty years has been an integral part of the Consortium’s development and now represents 10% of the surface area cultivated by the Consortium’s producers, with a production capacity that is able to meet market demand 12 months a year.
Thanks to their quality and ability to meet customer demand, VOG organic apples are already present in more than 40 markets including Germany, Spain, Italy, UK, Sweden, Norway, Denmark and Benelux, as well as outside Europe, in the Middle East and Asia.
Varieties and brands for the modern consumer
Today’s organic market has plenty of potential but it is also competitive. For this reason, straightforward organic products are no longer enough for modern consumers; they want brands that guarantee flavour, quality and values with which they can identify.
The VOG range meets these needs because it is able to offer apples suitable for different consumers and lifestyles but always of the utmost quality and from a closely controlled production chain. As well as its Bio Marlene® and Biosüdtirol® brands, VOG also brings its customers the best and most innovative contract apples.
Pink Lady® Bio is the organic version of the juicy and crunchy apple that has won over global consumers in the last 25 years.
Kanzi® Bio packs a real punch of energy thanks to its crunchy texture and incredible flavour which blends sweetness with slightly sour notes.
envy™ Bio is the premium experience that involves all the senses. Deliciously sweet, it is so much more than just an apple.
Evelina® Bio is a staple of any modern organic range: an apple with an intense aroma and delicately tart flavour. Only for real connoisseurs.
There are also three other apples that complement the organic range in the second half of the season. The majestic Giga® Bio, too delicious not to share; RedPop® Bio, a little powder keg of sweetness, a genuine snack in apple form; the heavenly Cosmic Crisp® Bio, a balanced blend of flavour, fragrance and juiciness. These next-generation apples, perfect for catering to more modern tastes, have immediately found space in the VOG range, which is already primed for the consumers of tomorrow.
The assortment is completed by the Jazz™ Bio, the refreshing apple that stands out for its striking colours and unique flavour.
Thanks to its origins, expert and efficient organisation and rich assortment, the VOG Consortium is the ideal partner for managing the organic apple category in stores. To find out more: www.vog.it/en.