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Australia’s Healthy Life opens second store-in-store unit

Australian natural products chain Healthy Life has opened its second store-in-store, at the Sans Souci branch of family owned supermarket operator Supabarn. The latest opening follows the launch of the concept at the independently owned IGA Wentworth late last year.

This brings the total number of Healthy Life stores to 47, with more new stores opening before the end of the year as part of a new business strategy

The Supabarn store-in-store will be manned by qualified health practitioners allowing customers access to free health advice while they do their grocery shopping.

Healthy Life chief marketing officer Simon Cheng says the health food stores are often located near supermarkets, but the store-in-store concept takes customer convenience a step further.

The Supabarn store is stocking Hemple’s hemp seeds and hemp oil; ethical no-nasty nail polish brand Kester Black and Locako’s grass-fed Australian collagen snacks. In response to demand for chemical-free make up and skincare, it also offers an extensive range of natural beauty including Luk Beautifood, Neal’s Yard Remedies, Inika Organic, Dusty Girl’s by Moo Goo makeup, and well-known brands such as Weleda, the Jojoba Company, Olive Oil Skincare and Sven’s Island.

The retailer also recently launched the refurbished Bondi store, and will continue to roll out new stores and refurbish existing outlets with the aim of “bringing the traditional health food store into the modern era”.

• This article first appeared in What’s New In Healthy Products

Naturally Good Expo, Australia’s largest trade show for things natural, organic and healthy takes place in Sydney on 2-3 June 2019.

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About the Author

Lisa Crawford Jones

Writer and editor

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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