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New ashwaghanda delivery tech allows high purity and potency

Kerala, India-headquartered Arjuna Natural has developed new technology that it says delivers its proprietary Shoden ashwanghanda extract at a new level of purity and bioactivity.

Innova Market Insights data has reported an impressive 48 percent increase in the number of food and beverage launches in 2018 globally compared to 2015, with the USA taking the lead. It’s thought that this is in part due to growing consumer demand for this valuable adaptogenic herb to help overcome the stresses of modern life. 

Ashwangandha growth is especially strong in the sports industry. According to Innova data one in three product launches of the ingredient have been under the nutritional sports category globally between 2015 and 2018. A further two in five launches featured an energy or alertness claim.

The Shoden product is described as ‘bioactivity protected’ and contains ashwagandha extract  standardised with 35% with anolide glycosides, the most active component of ashwagandha. Shoden is manufactured from carefully selected ashwagandha roots and leaves.

Arjuna developed its Bioactive Ingredient Protection System (BIPS) proprietary safety technology to ensure optimal delivery of the bioactive components of ashwagandha. BIPS is a patented procedure in which all the active molecules are encapsulated in a shield to deliver them safely and at the desired potency. This process makes Shoden active even at a low dosage.

“Ashwagandha extract is known to be very effective in amelioratng stress, anxiety, depression and also increases testosterone,” says Benny Antony, PhD, joint managing director for Arjuna. “But to benefit from these functions effectively, we needed to find a way to deliver the most bioactive component in the gut without it getting damaged.

“We were faced with the challenge of identifying the site of absorption in the gut as well as the reasons for its damage while passing through the gut and then devised a solution to maximise  absorption of ashwaghanda in the intestine only. This required  intense research by our R&D team  to  find out the precise mechanism by which this can be achieved.“

Toxins are removed from the roots and leaves using a proprietary purification process . This gentle procedure removes known toxic alkeloids such as  somnifrine and withanine and other undesirable components yet retains withanolide glycosides at optimum levels. This newly developed process has also eliminated the necessity for using  milk which has been the traditional medium for removing toxins from ashwaghanda extract making Shoden wholly vegan.

Arjuna is supporting several ongoing clinical studies of Shoden that already have yielded promising results of the ingredient for alleviating depression, stress, and sleep disturbances, and for improving immunomodulation and production of testosterone.

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

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