Leading US-based VMS brand Nature’s Way has unveiled a new line of sustainable packaging for its herbal range consisting of over 300 SKUs.
The company says the development is part of an ongoing commitment to “pursuing a positive impact on the earth” – and to that end the new innovative packaging is made up of 97% post-consumer recycled plastics.
Nature’s Way has been aiming to contribute to less waste and recycle everywhere it can, by diverting more than 70 percent of waste to recycling facilities. The company says it continues to make sustainability improvements and the new sustainable packaging – made of old milk jugs – is another example of how it is achieving its goals. This initiative is expected to reuse 3,500 tons of plastic annually.
“At Nature’s Way, we are always striving to improve our sustainability practices and know it’s also a core value of our consumers. We often talk about how ‘We Go Where Herbs Grow Best’ to bring consumers the best the Earth has to offer, and in tandem with that promise, we know that we need to respect and care for the planet that provides those gifts. That’s why we are excited to introduce our new innovative packaging in celebration of our 50th birthday,” said brand manager at Nature’s Way, Dan Countryman.
“Square bottles are not common in the supplement industry, and this new design brings a fresh look to capture consumer attention at retail shelves, while also tying together the herbal line in a cohesive way,” said Becky Donner, SVP, marketing, design & engineering at TricorBraun, which produces the packs.
The new sustainable packaging will begin to roll-out over the next few months and be available at Sprouts, Kroger, Whole Foods Market, Publix, Wakefern and CVS stores, as well as local natural grocery stores, co-ops. and online retailers like Amazon.