NOW, a trusted and family-owned natural products manufacturer for 55 years, will use the opportunity of seeing their EU customers in person at Vitafoods Europe, in Geneva Switzerland May 9 – 11, 2023 to emphasise the company’s very long quality track record.
NOW is sponsoring the Vitafoods Europe 5K run for charity on May 10 at Palexpo Gardens, and providing product to give away to runners. For every registrant who completes the run, €5 will be donated to Fondation Partage, a local charity in Geneva focused on fighting hunger and food waste. NOW Real Food Tamari Almonds will be sampled at the Tasting Zone.
NOW continues to be the industry leader in holding high quality standards, operating several cutting-edge manufacturing facilities in the United States (Bloomingdale, Illinois and Sparks, Nevada), and in Ontario, Canada. NOW’s in-house labs and testing capabilities are second to none.
NOW’s quality processes are confirmed by multiple third-party quality and purity certifications. NOW has ISO/IEC 17025:2017 accreditation from the American Association for Laboratory Accreditation (A2LA) for both the analytical and microbiological laboratories. (certificate # 6253.01, 6253.02). The accreditation demonstrates that NOW meets technical and quality benchmarks as required by ISO/IEC 17025:2017. All NOW® Solutions personal care products are ISO 22716:2007 certified for production and quality control of cosmetic products made at both the Bloomingdale, Illinois and Sparks, Nevada facilities. ISO 22716 is an internationally recognized standard with requirements for the production, control, storage, and shipment of cosmetic products. NOW Solutions products and essential oils are also certified cruelty free through the PETA Beauty Without Bunnies program.
Most NOW Sports products undergo third-party certification though Informed-Sport, a globally-recognized assurance program that certifies that every batch of a supplement bearing the Informed-Sport logo has been tested for banned substances by a world-class sports anti-doping lab. The NOW Pets line of pet supplements carries the National Animal Supplement Council (NASC) quality seal.
NOW’s goal is for 100% of its products to contain only non-GMO ingredients. The entire food line is GMO-free, with the majority Non-GMO Project Verified. All of NOW’s essential oils are Non-GMO Project Verified. Most NOW supplements are Non-GMO Assured, NOW’s active process for characterizing non-GMO products, defined by stringent NOW quality standards, using documentation and testing. Many NOW products are certified organic, and halal and kosher.
In keeping with the company’s long-standing mission to reduce environmental impact, NOW is transitioning supplement bottles to be made from 100% post-consumer recycled (PCR) resin. This transition will be rolled out initially to every product in the extensive supplement line currently packaged in white bottles, averaging more than 60 million bottles annually, with sports nutrition, pet supplements, and personal care lines to follow.
NOW is in the process of making the Certificates of Analysis (CofA) accessible for its entire line of more than 90 100% pure essential oils, which are available to view at https://cofa.nowfoods.com/. Each CofA, searchable by product lot number, shows the results of quality testing that each essential oil has undergone, confirming that it adheres to its product specifications and NOW standards. Essential oils are the initial product category in NOW’s latest efforts to continually raise the bar on transparency. Work is underway to expand the public CofA program to include other categories.
ABOUT NOW:
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW has grown from a small family operation into one of the most highly respected manufacturers in the natural products industry. Still a family-owned company today, NOW provides customers with a comprehensive approach to wellness by offering more than 1,400 dietary supplements, functional foods, sports nutrition and health and beauty products. NOW is committed to offering safe, affordable products of the highest quality, and is a highly regarded advocate in the natural products industry. After 55 years in the natural products industry, NOW remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives. www.NOWFoods.com.