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... our industry is rife with bio-availability claims. Some are well substantiated but there are many that are not. If we were to be judged against the same stringent parameters as a pharmaceutical product many nutritional health supplements available within our industry would be found severely wanting. 

Going forward, I believe we will see a wave of consumer brands facing increasing scrutiny for their pesticide use as the awareness of the side-effects increases. As consumer brand, one way forward is to launch an organic version to offer the consumers a simple choice

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