US supermarket operator Publix plans to open another three GreenWise Market natural and organic stores.
The company this month named Odessa and Nocatee and Lexington, as sites for new GreenWise stores. The new openings will take the GreenWise store portfolio to six stores in Florida and two in South Carolina.
“We’re creating a community gathering place where high-quality natural and organic products are the centre of what we offer,” Publix president Kevin Murphy said in a statement.
“We’re creating a community gathering place where high-quality natural and organic products are the centre of what we offer”
“And we’re helping our customers support their healthy lifestyle with convenient in-house prepared meals and grab-and-go options made from organic and antibiotic-free ingredients.”
Publix – an employee-owned business with roots going back to the 1930s – launched the in-house GreenWise brand in 2003 to meet the growing demand for organic and natural food products. In 2007 it opened its first concept market for the GreenWise brand in Palm Beach Gardens, Florida, adding locations in Boca Raton and Tampa in 2008.
From 2008 to 2016, the company focused on a “hybrid” concept instead, integrating the GreenWise concept into traditional Publix stores. Approximately half of locations built since 2008 are considered hybrid stores. In 2017, the company announced they would resume building standalone GreenWise locations
Earlier this year Publix announced a refresh of its GreenWise sub-brand, which has called ‘GreenWise 2.0’