The international beauty industry must comply with a “new-age set of clean beauty rules” if brands are to meet the increasing ethical expectations of modern consumers, say category specialists at global research firm Mintel.

The subject will be up for discussion at this week’s in-cosmetics Asia 2019 (5-7 November 2019, Bangkok), where Mintel’s Hwa Jun Lee, senior beauty and personal care analyst, will examine the ethical movement rippling across the beauty landscape and explore the “future role humanitarianism will play in clean beauty”.

“Globally, there is a growing desire among consumers for clean beauty, in particular,  clean skincare products. Mintel research indicates that clean beauty mentions on online platforms have doubled between 2017 (0.6 million) and 2018 (1.2 million). Consumers are now seeking assurance that their skincare products will not harm them, their family or animals.”“Moreover, consumers are paying more attention to climate change and their impact on the planet. In fact, our research shows that consumers want brands to be more ethical and environmentally responsible, including half (51%) of China’s middle-class consumers who are making efforts to reduce their carbon footprint*. Brands have an opportunity to address these concerns and act on the clean beauty trend,” explains Hwa Jun.

Mintel research indicates that clean beauty mentions on online platforms have doubled between 2017 (0.6 million) and 2018 (1.2 million)”

Elsewhere, Suddhanya Gisbert, Insights Analyst, Thailand at Mintel, will take a deep dive into today’s suncare market.

“Suncare innovation in Asia Pacific is gaining momentum, with the region accounting for over a third (34%) of global suncare launches between October 2018 and September 2019, reveals Mintel Global New Products Database (GNPD). However, suncare is one category that still sees a lack of education and a lot of misunderstanding, as consumers are not fully clear about terms like SPF, PA and application frequency.”

“Furthermore, the suncare narrative is changing and brands have an opportunity to offer more than just sun protection by extending protection benefits to address concerns around indoor and outdoor environmental factors. Mintel research reveals that over a quarter (29%) of suncare users in India look for anti-pollution benefits when buying a new facial or body suncare product and more than half (56%) of female Chinese adults say they would pay extra for anti-pollution sunscreen products. Brands can look to seamlessly integrate suncare into everyday beauty routines by merging suncare with skincare,” says Suddhanya.

Stop by the Mintel Innovation Zone (booth M50) any day during the show to experience first hand some of the most innovative beauty and personal care products within the mental performance space.