Leading Eureopan health and wellbeing retailer Holland & Barrett has launched Healthbox in the UK, a new online, personalised subscription service for vitamins, minerals and supplements using the advice and recommendations of qualified nutritionists.
Holland & Barrett says that the difference between its service and existing subscription boxes is that Healthbox customers will be asked to answer a variety of health questions on everything from dietary intake to general lifestyle habits and any ailments that need to be addressed, creating a genuinely bespoke vitamin subscription delivered direct to customers on a monthly basis.
The trend for subscription services has grown exponentially in the last year, with the UK adult population spending on average £56 per month on their letterbox goodies[, up from £18.49 the previous year.
H&B says the online survey, which can be completed in under 10 minutes, will take advantage of its qualified advisors, offering tips, recipes and guidance on healthier living, and recommend a bespoke programme from a wide range of supplements.
Donia Hilal, senior nutritionist at Holland & Barrett said: “As we start to become more aware of the importance of what we put into our body affecting our general health, it’s about time we began paying closer attention to our own personal nutritional profiles and how they differ from person to person. Our DNA, our family history, exercise, diet and the way we metabolise foods could all be contributing to our general wellbeing, making personalised nutrition a great way to ensure you are getting the best nutrients especially for you.”