Lidl Belgium is trialling a new pop-up webshop and bike delivery service for groceries in the Ghent area.
Consumers using its Simpl webshop can choose from a range of around four hundred, fresh products including yogurt, toppings, vegetables, fish, and meat.
Currently, the service is limited to customers in 4km area in the city centre. Orders are delivered by bike within a two hour time period, and deliveries are free of charge when they exceed €25.
Consumers can order from a range of around four hundred, fresh Lidl products including yogurt, toppings, vegetables, fish, and meat.
Lidl spokesperson, Isabelle Colbrandt, said: “With this initiative, we want to help families and students in Ghent to win back time.
“Because of our consumers’ busy lifestyles, it is not always easy for them to have the time to pick up their shopping. That is why we now offer our fresh products for Ghent residents online, and at the same prices as in the store.”
The Simpl website has been designed to fit into the Ghent transportation plan, and the move by Lidl has been welcomed by local authorities and cycling promotion groups. Filip Watteeuw of Vessels of Mobility and Public Works in Ghent said, “We are pleased that supermarket chains now also follow our logic of a cycle-friendly city.”