Amazon is deepening the discounts on Whole Foods Market lines it offers to members of its Prime service.
The online retail giant said that Prime members would get an additional 10% off the price of hundreds of sale items. The savings are currently limited to Whole Foods stores in Florida, but will be rolled out to Whole Foods Market and Whole Foods Market 365 stores across the US starting this summer.
Prime members will receive the deals and savings by scanning their Whole Foods Market app at checkout. Prominent signage will make it easy to ‘deal-shop’ stores, says the retailer.
“We’re thrilled for Whole Foods Market to be part of the Prime experience,” said John Mackey, co-founder and CEO of Whole Foods Market. “By offering greater discounts on sale items, and exclusive deals like $10 off a pound for sustainably-sourced, wild-caught halibut, launching savings for Prime members is an amazing opportunity to bring our industry-leading quality standards and delicious food to more customers at a better price.”
This latest initiative from Whole Foods’ new owner will be seen as further evidence of Amazon’s determination to dramatically disrupt grocery retail in the US. Earlier this year, the companies launched free two-hour delivery on Whole Foods Market groceries through Prime Now in 10 cities, with more to come in 2018. Eligible Prime members also now receive 5% Back on Whole Foods Market purchases when using the Amazon Prime Rewards Visa Card.
“This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices,” said Cem Sibay, vice president, Amazon Prime. “Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”