New Jersey head quartered US natural products producer Carrington Farms has acquired Wisconsin based organic whey protein specialist tera’swhey.
Founded in 2009 and made from grass fed local dairy cows, tera’s is claimed to be “the first and most complete USDA certified organic whey proteins in the US”. The range has sustained substantial year over year growth in the whey protein space since the company’s inception.
Carrington Farms says that tera’swhey products and approach are closely aligned with its own “real food philosophy”. The acquisition will help accelerate the company’s efforts to deliver protein powders that meet consumers’ changing tastes and preferences.
“At Carrington Farms, we are always aiming to provide simple, clean and real products to our consumers and adding tera’swhey to our parent brand portfolio is a representation of our commitment as a leading natural foods company,” said David Eben, Carrington Farms’ chief executive officer.
“Between the quality products and the respectable reputation the tera’swhey brand has already established, we could not be more excited to use our unique, innovative and prospective approach to really disrupt the protein powder and supplement category. The seamless matchup between tera’s core values with Carrington’s is one that brings great promise and we’re thrilled to have the opportunity to propel tera’s forward.”
The US protein powders industry reached $855 million in sales and growing +3.9% according to 2017 SPINS data. The Natural market is $132MM up +6.1%.