Gut-friendly supplement brand Optibac Probiotics has revealed a complete brand and packaging refresh which sees it adopt a fresh look and new packaging designed to minimize environmental impact.

The brand has reduced plastic by 96% through swapping to amber glass jars with aluminium lids for all its capsule products, enabling wider recycling without compromising the delicate nature of the friendly bacteria inside.

The new pack designs aim to embody the company’s scientific credentials and commitment to prioritizing natural ingredients. Optibac Probiotics engaged 1HQ Global to create new front of pack illustrations which personify the brand’s mission ‘to help people feel their best’ with a series of line drawn figures in yoga poses. Inside each carton, there is now a bespoke insert that showcases the brand’s story.

Some of the products have also undergone name changes to help consumers with their purchase decisions, so, for example, For your baby has changed to Baby Drops and For daily immunity to Immune Support.

We truly believe that looking after our own health and that of our planet goes hand in hand and wanted to ensure our brand reflects this

“We’re thrilled to be beginning the next chapter of the Optibac story and launching our new look,” Soraya Janmohamed, brand co-founder and marketing director. “It’s been a pleasure building the business alongside my father and siblings and watching the Optibac family grow ­– we can’t wait to see what the next year (and beyond!) will bring.

“We truly believe that looking after our own health and that of our planet goes hand in hand and wanted to ensure our brand reflects this. Our commitment to providing exceptional quality products backed by science stays the same. The products that our customers know and love are now more sustainable and have stylish new packaging.”

To minimize waste, the new look will be rolled out over the coming months as old stock runs out, with One Week Flat and Bifido & Fibre launching first, followed by Every Day and For Women.

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