India’s Ministry of AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy) has announced proposals to strengthen the hand of traditional medicine companies in the country to help them compete more effectively at international trade events.
The Ministry says that traditional Indian medicines are often sold to export markets as food supplements or food additives, as they do not carry “medicinal status in its conventional meaning”.
The Ministry says it would like to see Indian traditional medicine showcased on par with Traditional Chinese Medicine (TCM) in the global market place.
To explore the export potential of Indian Traditional Medicines, the Ministry of Ayush conducted studies through Indian Institute of Foreign Trade and International Trade Centre (IIFT, New Delhi) and World Trade Organisation.
Following this process, the Ministry says it is ready offer incentives to Indian companies to work towards acquiring “market authorization/registration for their products at regulatory bodies of different countries – including USFDA/EMEA/UK-MHRA/ NHPD/ TGA – to enhance their exports, for participation in international exhibitions, trade fairs, as well as to create awareness about the efficacy of their products”.
Picture: Arogya Fair (Minstry of AYUSH)