A revised, updated and expanded eighth edition of the highly regarded Natural Products Field Manual has just been released.
The Natural Products Field Manual is recognized in the US natural and organic sector as the leading guide for bringing products to market across all channels.
Industry veterans Bob Burke and Rick McKelvey, co-founders of The Natural Products Consulting Institute (NPCI), co-authored the 45 chapter, four-volume manual enhanced with the added insights from over 60 well-known industry CEOs, buyers, brokers, distributors and experts.
Not just for startups, the manual has been used by large mainstream companies, long time, experienced natural and speciality products companies, smaller organizations and many trade consulates, investors, consultants, publishers and leading business schools.
The manual is organized into four volumes. Volume 1 – The Basics, covers topics such as budgeting and planning, pricing and margins, working effectively with brokers, financing, maximizing trade shows, managing co-packers and everything else you need to get started. Volume 2 – Trade marketing covers working with distributors, trade spending, deductions, and much more. Volume 3 – Consumer marketing covers branding, couponing basics, public relations, trade advertising, database marketing, social media and much more. Volume 4 is dedicated to the latest trends and updates in the industry including current profiles on leading distributors and retailers and their programmes along with eCommerce, Direct to Consumer, Chain Drug Channel, Canada and more.
The manual includes a flash drive with directories of natural products stores that make up 80% of the volume in the channel, a listing of brokers within the space, channel specific distributors, contract sales organizations, key natural retailer and distributor program overviews, category review schedules and new item forms, pricing and budget models and more. The databases are on Excel spreadsheets which enables users to sort and create their own lists for ready use.
Available for $3,999, the Natural Products Field Manual, Eighth Edition offers more than 50 coupons valued at over $100,000 on services from leading companies in the space (US market).