Welcome to our exclusive Q&A interview series. In the run-up to Eco Life Scandinavia and the Nordic Organic Food Fair, which returns on 17-18 November 2021, we’ll be speaking to some of the biggest names in the natural health, beauty, sustainable living and the organic food and drink world. Find out more about our speakers and their sessions:
We spoke with Johan Krallis Anell, National Export Coordinator, Ministry of Enterprise and Innovation
What are a few main takeaways from your session at the show?
How Sweden is working to promote sustainable and organic food products on the export market, and that there is a great opportunity for importers to reach out to Swedish companies finding both innovative and high-quality products.
What one person or business in the natural, organic/sustainable industry do you really admire and why?
Everyone involved in the Nordic Oats project, this will be a great success in the future.
What do you see as key trends for eco & organic products in the coming year?
Plant based products in all shapes and sizes.
How important is Eco Life Scandinavia/Nordic Organic Food Fair to you/the industry?
It is of course an important fair, which “Try Swedish” have been participating in for the last couple of years. We can also see that both the fair and the demand for Swedish organic products is growing, which is positive.
What’s the best advice you’ve ever been given?
Nothing is impossible.
Who or what inspires you to be even better?
My family. And also meeting and learning from different people
Tell us a fun fact about yourself that most people don’t know.
I’m a brilliant chef and the Mediterranean kitchen is my true home.
See Johan speak at the show: 15:00-15:45, Wednesday 17 November, The Natural Theatre: The future for sustainable Swedish food export