Awakened Foods merger to take bite out of US$110B healthy snacks market

Ka-Pop! Snacks, makers of ancient grain popped chips, and Bubba’s Fine Foods, makers of paleo and keto-friendly snacks and granola, are merging to form Awakened Foods. The new holding company for the brands will compete in the fast-growing healthy snacks market, worth US$110 billion globally and the US$38 billion global cereal/granola market.

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