Mass market cosmetics brand Garnier is heralding a “new chapter”of its development as it launches a new certified organic range across Europe.
The French company’s UK business announced on social media this week that an 11-product strong organic skincare range is now available nationally in the pharmacy and beauty chain Boots – with prices ranging from £7.99-£9.99.
The new Garnier Organic range is based around six organically sourced ingredients: lavandin, cornflower and thyme from France, argan from our women’s cooperative in Morocco, lemongrass from Sri Lanka and konjac root from the Asian Highlands.
Garnier says the range – which in the UK is certified by the Soil Association – was in development for over 10 years. The range is also being rolled out in France and other key markets across Europe.
The new launch will help Garnier take advantage of growing consumer demand for organic and ‘clean-label’ cosmetics, and follows a pattern of launches and acquisitions by parent company L’Oréal.
News that an organic range for the cosmetics giant was coming was broken by Reuters towards the end of last year. Celine Brucker, head of L’Oreal’s consumer products division for France, told the global news service: “We saw that there was a gap between what was on offer and very strong demand among consumers for natural, organic products”.
L’Oreal bought vegan beauty manufacturer Logocos Naturkosmetik in August as part of this push. In October the company launched a new stand-alone organic cosmetics range La Provencale.