US-headquartered global public health and safety organization NSF International, has launched new product certification marks for its Contents Certified and Certified for Sport programmes.
“With the variety of NSF International marks in use we understood from our customers the need to create new dietary supplements and nutritional product certification programme marks that are unique and instantly distinguishable for consumers,”said Lori Bestervelt, executive vice president and chief technical Officer at NSF International.
The updated marks are aimed at making it easier for consumers and athletes to protect their health in choosing certified products that meet NSF requirements for health and safety. Another driving factor behind the redesigns was helping consumers recognize and differentiate between NSF International’s Contents Certified product certification mark and its Certified for Sport certification mark at retail.
Both new marks are rectangular and include the widely-recognized blue NSF circle. The new Contents Certified mark is blue with the large print “CONTENTS CERTIFIED,” which certifies that the contents have been tested to ensure they do not contain unsafe levels of contaminants and to verify label claims.The newCertified for Sport certification mark features a two-toned design in blue and bright orange, and includes the large print “CERTIFIED SPORT.” Certified for Sport also certifies that that the contents have been tested to verify label claims, and that the product does not contain unsafe levels of contaminants, prohibited substances or masking agents.