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Arjuna to market best-selling turmeric extract direct to US

Kerala, India-based Arjuna Natural says it has established a direct supply chain in the US for its high-potency turmeric extract, Curcugreen.

Curcugreen has the same patented bio-available composition that was sold previously through an agreement with Dolcas Biotech under the brand name BCM-95. Arjuna says that this composition experienced record growth levels compared to all other curcumin supplements.

“Our priority is to ensure our customers and consumers that our patented composition — the safety and therapeutic benefits of which have been validated by more than 50 scientific studies — will continue to be available without any change in the composition,” says P J Kunjachan, chairman and managing director for Arjuna. “Arjuna Natural will market the same patented composition under its own trademark, Curcugreen.”

Arjuna, the manufacturer and owner of 29 patents on product composition, process and application will no longer supply the clinically proven composition to Dolcas Biotech. The change to new brand name will not affect the composition and quality of this unique curcumin.

The growing importance of traceability, and maintaining complete control of the supply chain from farm-to-fork, and commitment to highest standards of quality encouraged Arjuna to move closer to serving customers globally. The Arjuna sales office in Dallas, Texas, will serve its North American customers and guarantee the highest level of service.

Arjuna will exhibit Curcugreen alongside its portfolio of natural ingredients, natural colors, and natural preservatives, at the SSW Expo, in Las Vegas, November 8 and 9, booth 2378.

 

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About the Author

Jim Manson

Writer & Editor
Jim Manson is editor-in-chief of Diversified Communications UK‘s natural and organic publishing portfolio. He’s written widely on environment and development issues for specialist magazines and national media, including the Financial Times, The Guardian, The Times, and World Bank Urban Age

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