Shoppers More Likely To Buy Sustainable Products That Don’t Look Eco-Friendly: Study
Could brands persuade more consumers to buy their sustainable products if they make them appear less green? One study says: yes. Green Queen - Read More The post Shoppers More…
Greenwashing In Fashion Is On The Rise, Here’s How To Spot It
Greenwashing in fashion is on the rise. Learn more about what it means and how you can tell the difference and support the conscious one. Green Queen - Read More…
OrganiCup changes name to AllMatters to suit product line expansion
Danish company OrganiCup has rebranded to AllMatters to coincide with the expansion of its range beyond menstrual cups and into other sustainable and recyclable personal care products. Since its launch…
Planera claims world first with certified flushable period pads
UK company Planera has created what it says is the first certified flushable pad, made from just three materials: plant fibres, tree sap, and a ‘unique’ water-dispersible, biodegradable polymer. Launched…
Industrially Compostable Packaging Leader Vegware To Expand Across North America After Novolex Acquisition
Vegware, a British biobased industrially compostable food packaging company, has been acquired by American packaging firm Novolex. While it will be joining Novelex’s sustainable packaging subsidiary Eco-Products, Vegware’s label will…
Clean Living highlights conscious consumerism with Born Free
Eco cleaning brand Clean Living International has entered into a partnership with wildlife charity The Born Free Foundation to highlight the impact consumers’ purchasing decisions have on global biodiversity. The partnership aims…
The Cheeky Panda announces plans to float on London Stock Exchange
Sustainable bamboo hygiene brand The Cheeky Panda says it is on its way to becoming the first crowdfunded business to pursue an IPO on the London Stock Exchange (LSE), having…
Olympic athlete joins forces with Mooncup for Planet Earth Games
Following her appearance at Tokyo 2020 as part of Team GB, Cumbrian Olympic badminton player Lauren Smith has teamed up with Mooncup to present the brand’s Planet Earth Games challenge.…
Dayrize sustainable marketplace going live to combat greenwashing
E-commerce platform Dayrize – which plans to build the largest consumer marketplace for sustainable products – has fully launched to democratize sustainable shopping and help consumers avoid greenwashing. The marketplace…
Research confirms surge in consumer demand for ethical products
Two new surveys have revealed that consumers are demanding more ethical and eco credentials from the brands they are buying. In research from Empathy.co into online shopping behaviour and ethics,…