Tell us a bit about your company
Hoopsy is the brainchild of British woman Lara Solomon. Who at the age of 45 and single, decided she wanted to try and have a child. So she embarked on a mission to get pregnant.
She underwent two embryo transfers via IVF and it was during this time that she realised just how many plastic pregnancy tests women who’re trying to conceive use.
As a serial entrepreneur, Lara decided to set up Hoopsy. The word Hoop in dutch means hope, and when you are taking a test you are hoping for one result or the other. Hoopsy launched in the UK in July 2022 and is due to launch into Europe in July 2023.
Tell us about the latest product, promotions or launches visitors can hope to see on your stand
12.5 million home pregnancy tests are used in the UK each year, causing a shocking amount of plastic waste to be sent to landfill. Hoopsy is on a mission to change this, with its Eco Pregnancy Test made from 99% paper.
The Eco Pregnancy Tests are available in a 3, 5 or 10 pack, have an hCG sensitivity of 25mIU/ml and are over 99% accurate from the day of your expected period.
Clinical trials have taken place to prove the accuracy and laboratory tests to ensure the sensitivity levels of the tests.
It’s also registered with the Medicines and Healthcare products Regulatory Agency (MHRA).
Half of the paper test can be recycled, once cut in half. The part you wee on goes in the bin and the other half in paper recycling. What’s more, the cardboard packaging can be recycled in paper recycling and the pouch the test comes in can be recycled in soft plastics at the supermarket.
Why is exhibiting at Natural & Organic Products Europe 2023 an unmissable opportunity for you?
Natural and Organic Products is an unmissable opportunity for Hoopsy. We are on a mission to reduce plastic from tests going into landfill and want to educate buyers on the first environmentally friendly pregnancy test. Hoopsy are looking forward to attending the event and being around like minded people. People who value eco living and are working towards making our planet and bodies a greener place to live.
Find Hoopsy on stand K104.
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