Tell us a bit about your company
Crystal Spring started in 1993, before natural deodorants ‘became cool’, selling just one product ‘Crystal Spring Natural Body Deodorant’. Today it’s called the ‘Salt of the Earth Classic’ and is still one of our biggest sellers.
We are an independent, family-owned business. Our family took on the company in 2005, when it had three products and ran it from our family home. Since then, we’ve rebranded as Salt of the Earth, introduced a whole host of new natural deodorants, and sell all round the UK and Europe.
When we first started making spray deodorants, we used to make products in tea urn in the kitchen at home. Now we have a factory specially designed to make natural deodorants in Chandlers Ford, Hampshire where we manufacturer 85% of our products. Our factory is run on electricity from 100% renewable sources.
What sets us apart is that we have one of the largest ranges of natural deodorant formats and fragrances in the world, letting people be free to choose their deodorant, their way. This includes three types of refillable deodorant: sprays, roll-ons, and sticks. We are also certified to the COSMOS Natural Standard and are approved by the Vegan Society and Leaping Bunny.
Tell us about the latest product, promotions or launches visitors can hope to see on your stand
We have a few exciting new product launches this year. The first is our new Neroli & Orange Blossom Natural Deodorant Spray. This spray features a beautiful new scent with our new and improved version 4.0 formula that offers a stronger fragrance, improved protection, and quicker drying. Like all our other deodorants it features 100% natural origin ingredients, is Vegan Society and Leaping Bunny Approved. It’s also refillable with one of our 500ml refill bottles.
We are also launching our deodorant stick in two new fragrances. Ocean & Coconut, one of our top selling fragrances and Neroli & Orange Blossom, one of the newest fragrances to our range.
This year we are having a dedicated sniff station on our stand, where you can come and have a smell of all our nine spray fragrances.
Why is exhibiting at Natural & Organic Products Europe 2023 an unmissable opportunity for you?
We spend most of the year holed up in our office so Natural & Organic products Europe gives us a unique opportunity to meet existing customers and potential new customers face to face. We had a stand for the first time in 2022, it was such a positive experience to meet and talk to so many people. If you’re attending this year, please come and say hello. We are a small, friendly team and super excited to showcase our products and talk natural deodorants or just natural products in general. We look forward to seeing you.
Find Salt of the Earth on stand J20.
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