Natural Products News shines a spotlight on a handful of the latest launches, campaigns, award wins and more from natural and organic brands and businesses
Londoners can now order Roam’s sexual wellness products through the Zapp app, with delivery in as little as 20 minutes across Central London locations. The move marks Roam’s first fast delivery listing and the next step towards providing easier access to sexual wellness products that prioritize inclusivity. Products listed on Zapp include Roam’s innovative Skin Tone Condoms, available in four skin tones, and its range of lubricants including its new adaptogenic CBD Lubricant and Masturbation Cream. “We are delighted to announce this listing with Zapp, and to be providing consumers with an innovative and inclusive range of sexual wellness products that they can feel comfortable buying,” says Roam CEO Ben Taylor. “More often than not, sex care products become an afterthought and something consumers often find themselves buying at short notice, so we believe that fast delivery is a natural next step for us.”
To celebrate the summer season, Pukpip has invested in a series of OOH ads at key London locations to call out its ‘more calorific’ competitor Magnum. The slogan ‘Move over Magnum, there’s a new frozen treat in town’ can be seen from Hackney and Camden to Kensington and Hammersmith in digital displays and phone boxes this July. The locations have been selected to coincide with the localities of retailer Whole Foods Market, where Pukpip’s frozen bananas are stocked. The marketing campaign highlights Pukpip as a natural alternative to Magnum and the next generation in indulgent but permissible treats. Not only are the bananas less calorific, says Pukpip, but they are also the result of rescuing wonky bananas that otherwise go to waste, repurposing them as tasty chocolate covered treats. Once the bananas are peeled, dipped and safely in the freezer, the leftover skins are then upcycled back into the ecosystem.
July sees the launch of three Singapore-themed Extraordinary Recipe Kits created by Naksha and the Singapore Tourism Board (STB). With recipes designed by Haikal Johari, head chef at Singapore’s Michelin-starred Alma restaurant, the collection shines a spotlight on the Malay, Peranakan and Chinese influences in Singaporean cuisine with three kits: Lemak Cili Padi – creamy coconut curry with lime leaf and turmeric; Ngoh Hiang – crispy summer rolls with five-spice and paprika; and Asam Pedas – spiced tomato stew with tamarind and lemongrass. “The kits make it easy to prepare tasty Singaporean dishes at home,” says Naksha co-founder Nisha Ramisetty. “Singapore food is rich in spices and requires lots of specialist ingredients, so it suits the recipe kit model perfectly.” Naksha x STB’s Singapore Collection is now available in UK stores including Whole Foods Market and Harrods.
Cypressa has introduced two new products to its range in the form of Grilling Cheese and Reduced Fat Grilling Cheese, positioned as great additions to a sharing board, ingredients to liven up meat and vegetable skewers or as vegetarian burger alternatives. “We are so pleased to be increasing our cheese offering, adding a versatile grilling cheese range that customers will love,” comments Harry Constantinou, commercial controller at Cypressa. “Summer is the season for outdoor dining, and we feel that this launch will provide customers with a great-tasting vegetarian option that can be cooked in many different ways.” In addition to the new grilling cheeses, Cypressa is also launching six existing products from its Foods of the Sun range into Ocado: Sundried Tomatoes; Chilli Spiced Garlic; Falafel Meal Kit; Gyros Meal Kit; Giant Beans in Tomato Sauce; and Rose Harissa Paste.
Violife has partnered with Burger King to take over Waterloo Station until 30 July to hand out free cheesy toasties and coupons to redeem a £3 offer on the Burger King app for the Vegan Royale with Cheeeze, the Plant-based Bakon King or the Vegan Royale Bakon King, all featuring Violife. Jess Millner, senior brand manager at Violife, says: “It’s fantastic to hear first-hand the great feedback from customers who have tried out the Vegan Royale with Cheeeze, the Bakon King and Vegan Royale Bakon King … For us, this is what it’s all about – showing everyone, no matter if you’re a plant-based lover already, or a cheese lover, that it’s so easy to seamlessly incorporate plant-based items into your diet without making a compromise – going plant-based does not mean you have to say no to your favourite meals.”
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