Vegan spiced kebab meat is launching in Sainsbury’s stores across the U.K from today (October 12).

The plant-based meat, which is made by Swedish company Oumph!, is made from a soy base. It is suitable for use in classic kebab dishes, wraps, stir-frys, and on pizza topping among other dishes.

In addition, Oumph! Kebab Spiced has picked up a slew of prizes, including Best New Food Product of the Year – Food Matters Live, UK (2019) and Best Vegan Meat – PETA UK (2019).

‘Expand the variety’

In a statement sent to Plant Based News, Rosie Bambaji, plant-based buyer at Sainsbury’s, said: “We are excited to launch Oumph!’s Kebab Spiced at Sainsbury’s as we continue to expand our plant-based offering and increase the variety of products available to meet consumer demand.”

Laura Weadock, head of retail sales at Oumph! in the U.K, added: “We are delighted that Sainsbury’s is adding Oumph! to its frozen plant-based range and will be available to its customers from October 12.”

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