Six brands have been shortlisted to pitch their products to Lidl’s senior buying team – in a FIRST ever innovation pitch with Lidl at the Nordic Organic Food Fair. Taking place next week on the 18 November in the Organic Theatre at 12pm, the shortlisted companies will pitch their product in front of Alexander Weiss (Purchasing Manager) and Louise Edgren (Head of purchasing) from Lidl Sweden – plus an audience full of visiting buyers – in an exciting session not to be missed!
The 6 shortlisted companies and their products are:
ALFAGEL (Pop Fruit 100% Fruit Organic Strawberry, ice lollies)
Consorzio Gourm.it (Pillow Organic Cream Of Organic Parmigiano)
Germinal Italia (Creamy with Chives)
Bio Poland (“Think Healthy” Organic Juices NFC)
Conapi Mielizia (Organic Cotton & Beeswax Food Wrap)
Freezco (Organic Hot Smoked Salmon Portion Skin On)
Event Director Melina Viking says: “Thanks to the long-running success and huge popularity of our pitch to the buyers with Paradiset and Holland and Barrett, we’re thrilled to welcome Lidl to the show’s line-up for the first time. This retailer plays a vital role in bringing the best new brands to consumers and they’ll find plenty of fantastic new natural and organic innovations for their customers at the show this year.”
For more information, please visit the seminar schedule here > https://www.ecolifeshow.com/education-2021/
Visitors who want to watch the pitches must pre-register for a trade ticket before registration closes 5pm on Tuesday 15 November.
The post Brands set to wow retailers in innovation Pitch Live to Lidl appeared first on Eco Life Scandinavia.
