Held today, the 8th Beauty Shortlist Mama & Baby Awards saw a plethora of innovative new products from the natural and organic product sector, ranging from aromatherapy-infused stretch mark oils and plant-powered skincare to maternity gifts, baby wraps and portable nap mats.
Weleda, Little Butterfly London, Organii, Pleni Naturals, MooGoo, Lovekins, Bramley’s Little B range, Kokoso Baby and Little Freddie (winner, Best Baby Food Brand and Best Eco Brand) were among the top natural and organic winners at the 8th Beauty Shortlist Mama & Baby Awards.
“2021 has been the highest-scoring year to date, that’s to say collectively and across the board, since the Mama & Baby Awards originally launched eight years ago, in 2014,” says Beauty Shortlist Awards founder Fiona Klonarides commenting on this year’s entries. “The standard of entries overall – particularly in the baby & toddler categories – was excellent.
“These awards serve as a trusted, useful guide for ingredients-conscious consumers, and this year’s Baby Awards results are packed with shining stars created by the brands driving healthy sales and surging interest in the all-important natural and organic market.”
Klonarides highlights five key trends apparent at this year’s awards:
Multi-tasking mother and baby ‘heroes’ such as Lovekins SOS Rescue Cream, Bramley Little B Magic Balm, Skin Juice Green Juice Skin Rescue Balm, Pod Organics Sweet Pea & Me All Over Balm, Lyonsleaf Zinc & Calendula Balm
Luxe self-care treats including ASYVA’s Plum + Raspberry Body Oil and EarthZest’s Frankincense, Rose Geranium, Green Mandarin and Lavender Mummy’s Tummy Bump Oil
Reusable kitchen and bath baby essentials like Little Gubbins Reusable Bamboo Baby Washcloths and Vesta Living Reusable Cloth Wipes
Plastic pollution-busting brands such as Little Freddie (Best Baby Food Brand, Best Eco Product, Best Healthy Snack, Best Recyclable Product) which is diminishing plastic waste with its ‘end goal: zero landfill’ food pouch recycling initiative with eco partner Enval
Helpful at home and on-the-go solutions such as Stars & Snuggles Apron Baby Bath Towel and Baby Star Travel Wrap and Bloomsbury Mill Nap Mat.
You can see the complete list of Mama & Baby award-winners here.
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