From ‘killing the beauty consumer’ to ‘Blue Beauty’
Natural Beauty Show reveals its inspiring speaker programme
At MalmöMässan, the Natural Beauty Show will host a variety of inspiring talks on 16-17 November. With the sustainability sector quickly disrupting the beauty industry, this speaker programme is an opportunity for Nordic beauty retailers and professionals to gather and debate about this thriving market.
This year the event has launched a brand new feature area called the Beauty Bar. This area will offer a more relaxed environment for the important beauty industry to network, grab a coffee, host meetings and catch some exciting sessions in the ‘speakers’ corner’.
Beauty trailblazers from NATRUE, AllergyCertified, Ecovia Intelligence, Balade En Provence, Glow Organic, DeltaDerma, Skandinavisk SR ApS, NOC Sweden, KOSMETIK; BEAUTYNEWS.dk; Aftonbladet; and Daisy Beauty will take to the stage across the two days. They will touch upon topics like greenwashing, ‘Blue Beauty’, microbiota in cosmetics, certifications, sustainable beauty trends and more.
Event Director Melina Viking comments: “With sustainability in focus, we are very proud to have the Natural Beauty Show run alongside Eco Living Scandinavia – presenting an all-encompassing event for the industry to source new products, ready for the Scandinavian markets. Buyers joining us in Malmö can expect a taste of what the future of sustainable beauty has to offer!”
A new private influencer event – titled ‘influencing green beauty’ – will run alongside the trade show on 16 November, which invites 20 beauty influencers to learn about how to work with the latest green beauty brands. The exclusive session with retailer and beauty consultant Mel Jenkinson will cover the importance of sustainable beauty and how to build a successful influencer business. This will be followed by the prestigious Who’s Who in Green Beauty Scandinavia Awards at 4pm.
Speaker highlights in the Beauty Bar (Speakers Corner) include:
Who’s Who in Green Beauty Scandinavia | 16 Nov | 16:00 pm – 16:45 pm
Come along for a glass of bubbly to celebrate these champions of green beauty! The judges’ top ten personalities – from independent retailers and brand owners to product developers, journalists and influencers – will be revealed.
Killing the beauty consumer | 17 Nov | 10:30 am – 11:00 am
Shaun Russell, Skandinavisk SR ApS is the founder of fragrance company Skandinavisk and the Chair of the Supervisory Board of the B Corp Beauty Coalition. His talk titled ‘killing the beauty consumer’ will explore how the wrong words in the beauty industry are sending us all in the wrong direction.
The skin-friendly bacteria: Microbiota in cosmetics | 17 Nov | 11am-11.30am
Diana Malcangi from NATRUE will talk about one of the most important trends in cosmetics – fermented ingredients like probiotics, prebiotics, postbiotics and, generally, cosmetics that preserve the skin’s natural microbial flora. So, what does microbiota mean and why is skin bacteria is beneficial for your skin?
Why use a certification on your product? | 17 Nov | 11am-11.30am
Toxicologist and co. founder of AllergyCertified Ewa Daniél will discuss why beauty certifications are important to build authenticity, trust and transparency to consumers looking for natural, organic and sustainable products. Straight after, Ewa will have a second talk titled ‘Is natural and organic always the best choice?’ at 11:30am – 12:00pm.
DeltaDerma: Discovering how zinc works | 17 Nov | 1:30 pm – 2:00 pm
Michaël Van Der Jagt and Tuva Christoffersen from DeltaDerma will introduce technology and formula used in DeltaDerma products and will deliver a short presentation of small-scale studies that have been done so far with the care cream on different skin conditions.
Blue Beauty: Trend explanations and best practices | 17 Nov | 3:00 PM – 3:30 PM
Alexandre Vidal from Balade En Provence will take to the stage to talk about the ‘Blue Beauty’ trend, providing date, best practices and examples. Blue Beauty means safe, sustainably sourced ingredients PLUS ocean-safe ingredients and reused, recyclable, or refillable packaging.
Some unmissable beauty talks will also take place in the Eco Living Talks Theatre:
Greenwashing: What is behind the environmental claims? | 16 Nov | 12:00 PM – 12:30 PM
Viktoria Potko from NATRUE will discuss how natural cosmetics represent a fast-growing and dynamic sector of the cosmetics industry. With the advent of greenwashing, certification schemes remain one of the most reliable ways to ensure the integrity and honesty of green claims and prove the authenticity of natural origin to the consumer.
Sustainability: Trends in the beauty industry | 17 Nov | 12:30 PM – 1:00 PM
Is sustainability just a buzzword? What really is sustainability and how do we navigate the landscape of “sustainable beauty?” Agneta Elmegård, beauty editor from Aftonbladet has studied sustainability strategies at Cambridge University and will share her expert knowledge in sustainability and beauty in this insightful presentation.
Sustainability in the Cosmetics Industry: Trends and outlook | 17 Nov | 1:30 pm – 2:00 pm
Iveta Kovacova from Ecovia Intelligence will show the various ways cosmetic companies are embracing sustainability: from ethical sourcing of raw materials, green formulations, sustainability schemes, to green packaging initiatives. An update will also be given on green issues in light of the pandemic, and also how operators are developing products for a circular economy. Future projections will be given in terms of sustainability developments: what does the future hold?
Beauty Editor Insights | 17 Nov | 2:00pm – 3:00pm
The Editors of Skönhetsredaktörerna, Kosmetik Magazine and Daisy Beauty Professional will explore the show floor and will discuss the biggest current and up-and-coming trends in natural beauty based on the products found.
Registration still open
Natural Beauty Show, part of Eco Living Scandinavia returns to MalmöMässan on 16-17 November. It will feature the very best choice of green beauty, personal care and eco living products for trade professionals to explore. To register for a free trade ticket, please visit www.nordicorganicexpo.com.
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Media enquiries & press pass requests to:
Sharna Waid, Digital Content Manager
t: +44 (0)1273 645134
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK
Amy Muddle, Senior Marketing Manager
t: +44 (0)1273 645156
e: [email protected]
Exhibitor enquiries to:
Melina Viking, Event Director
t: +46 (0) 8 446 85381
e: [email protected]
Website: www.ecolifeshow.com
Twitter: @EcoLifeScandi & @NordicOrganic
LinkedIn: www.linkedin.com/showcase/ecolifeshow & www.linkedin.com/showcase/nordic-organic-food-fair Instagram: www.instagram.com/ecolifescandi & www.instagram.com/nordicorganicexpo
Notes:
Diversified Communications UK Ltd (Diversified UK) is a fast-growing trade event organiser and publisher based in Brighton and Peterborough. Diversified UK’s portfolio includes Natural & Organic Products Europe; Eco Living Scandinavia & Nordic Organic Food Fair in Malmö, Sweden; Organic Food Iberia & Eco Living Iberia in Madrid, Spain; Natural Products News; Natural Products Global; Natural & Organic Awards Europe; Casual Dining; Casual Dining Restaurant & Pub Awards; lunch!; Commercial Kitchen; British Tourism & Travel Show; SITS – The Service Desk & IT Support Show; Accountex; Accountex Summit North; GEO Business; Ocean Business; MARELEC Marine Electromagnetics conference; Euro Bus Expo; Coach & Bus UK. For more information, visit: www.divcom.co.uk.
Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities and digital and print publications. As producers of these market-leading products Diversified Communications connects, educates and strengthens business communities in over 14 industries including: food and beverage, healthcare, natural and organic, business management and technology. Established in 1949 and headquartered in Portland, Maine, USA with divisions and offices around the world, Diversified Communications remains a privately held, third generation, family-owned business. For more information, visit: www.divcom.com.
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