The Food Safety and Standards Authority of India has launched an “Indian Organic Integrity Data Base”, to help consumers verify the authenticity of organic food. It has also introduced a common logo for “organic foods” with the tagline ‘Jaivik Bharat’.
Both developments were launched formally at the 19th Organic World Conference in New Delhi, India, earlier this month.
India’s new unified regulation on organic foods is intended to be in keeping with the spirit of the country’s ‘One Nation, One Food Law’ policy.
Speaking at the launch, Shri Pawan Agarwal, CEO, FSSAI said that the new ‘Jaivik Bharat’ logo would be a ‘game changer’ for India’s flourishing organic sector, building consumer confidence in organic and accelerating the growth of trade and commerce within India and abroad.
The Indian Organic Integrity Database Portal has been jointly developed by FSSAI along with APEDA and PGS-India. Through this Portal, the consumers can access all information with respect to the producer, the certification system and the availability of certified organic products. Consumers will be able to verify the authenticity of all organic foods in India. The portal can be accessed at www.jaivikbharat.fssai.gov.in.
FSSAI said that through this portal, consumers can access information about the producer, the certification system and the availability of certified organic products
The Food Safety and Standards (Organic Foods) Regulations 2017 recognises two existing systems of Organic certification –
•National Programme for Organic Production (NPOP) of APEDA, Department of Commerce and Participatory
•Guarantee System for India (PGS-India) of Ministry of Agriculture and Farmers Welfare
•The regulation also provides for recognition of other certification systems in the futu