Roma Foods Products, an esteemed Australian pasta manufacturer established in 1953, proudly introduces Pasta Roma, a groundbreaking gluten-free pasta that has taken the Australian market by storm. With its distinctive color and design, Pasta Roma has become a leading mainstream supermarket brand, captivating consumers, and industry experts alike.
With a rich history in pasta manufacturing spanning across 70 years and a reputation as a pioneer in gluten-free products, Roma Foods Products has once again demonstrated its commitment to innovation and excellence. Max Buontempo, who has been the Managing Director of the company for almost four decades, is very proud of the success of Pasta Roma, its quality and market prominence.
Pasta Roma stands out in the pasta segment, thanks to its vibrant orange packaging, which acts as a beacon for customers seeking superior gluten-free options. The product’s incredible growth and recognition can be attributed to its availability in the mainstream section of leading supermarkets, providing a one-stop destination for discerning shoppers. Pasta Roma has not only elevated the visibility and desirability of the gluten-free segment but has also contributed to the overall growth of the pasta category.
According to Buontempo, industry decision makers have been effusive in their praise for Pasta Roma. According to their feedback, “Put simply, Pasta Roma has magnified the visibility and attractiveness of the pasta segment and helped to grow all brands within it.” The product’s success aligns with the strategic pillar of “Better for you,” a key focus for Woolworths, one of Australia’s leading retailers. By amplifying “better for you” options and making healthier choices easily accessible to customers, Pasta Roma has proven that prioritizing health can be both virtuous and profitable.
Consumers have enthusiastically embraced Pasta Roma, lauding its exceptional taste, superior texture and gluten-free formulation. Max Buontempo explains that it is incredibly rewarding that many satisfied customers describe Pasta Roma as “the best gluten-free pasta ever tasted.” The brand’s design, which has evolved to feature clearer packaging callouts, has attracted attention and set new standards in the industry. Pasta Roma’s influence extends beyond its own category, inspiring suppliers in other sectors to take cues from its success.
Since its launch in February, Pasta Roma has rapidly gained traction. It is now available in all 1000 Woolworths stores and 150 Countdown stores across New Zealand, becoming the exclusive
Australian Made Gluten-Free pasta offering in the main pasta aisle. Initially available in four varieties (Rigatoni, Spirals, Macaroni, and Penne), the range has expanded to include a kids-friendly shape called “Farm Animals.”
Pasta Roma’s impact extends beyond the Australian market, with successful launches in over 10 countries worldwide, including prominent listings in Countdown, New Zealand. This achievement aligns with Roma Foods Products’ vision to have a Roma Foods product in every family pantry, catering to health-conscious consumers seeking better-for-you options.
As a proudly Australian-made brand, Roma Foods Products has forged partnerships with other leading supermarket brands such as Leggo’s Pasta Sauce, creating wholesome meal solutions for families. Moreover, Pasta Roma’s success has allowed Roma Foods Products to increase its collaboration with local farmers, sourcing simple, locally produced ingredients like Australian rice from the NSW Riverina region and corn from the Warwick region.
Max adds that Pasta Roma has not only complemented Roma Foods Products’ existing pasta brands but has also unlocked greater manufacturing capacity, leading to increased local employment opportunities. Through Pasta Roma, Roma Foods Products continues to strengthen its commitment to supporting local farmers, providing employment, and fostering economic growth in the region.
About Roma Foods Products: Roma Foods Products, established in 1953, is a renowned pasta manufacturer and a pioneer in gluten-free products. With a passion for innovation and a commitment to excellence, Roma Foods Products aims to provide exceptional pasta options for consumers worldwide. Their portfolio includes OrgraN, Buontempo as well as Pasta Roma and the Spliits brands, which have achieved remarkable success in the market.
Max Buontempo is the Managing Director and has been with the company for almost 40 years seeing it through the transformation to brands that are today known through Australia, New Zealand, and many countries around the world.
For more information about Pasta Roma and Roma Foods Products, please visit www.pastaroma.com.au or www.romafoods.com.au.