Holland & Barrett, the UK’s largest health and wellness retailer, is set to go head-to-head with Boots and other hight street rivals with the launch of its own ‘meal deal’ offer – but in H&B’s case, with a healthy twist.
This week, the retailer launched an extensive Food to Go range in six of its London stores to meet growing demand in the capital for affordable vegan and vegetarian lunches.
With meal combinations prices at less than £4 for a main, snack and drink, the range comes in cheaper than many high-street competitors and includes plant-based options from popular innovative health brands including Deliciously Ella, Vita Coco, Hippeas and Captain Kombucha.
The launch will see Holland & Barrett sell fresh foods, including: wholesome veggie sandwiches, wraps and salads;probiotic yoghurts, and a selection of nutritious ‘health pots’ (such as the bulgur wheat and kale tabbouleh bowl), all of which are intended to cater to the “on-the-go, health conscious professionals working in the capital”.
The Food to Go launch will initially roll-out to six London Holland & Barrett stores: Covent Garden, High Holborn, Cheapside, Leadenhall, Victoria Gate and Canary Wharf. Depending on take up, the range could be extended to other stores later in the year.
Ian Chant, head of food at Holland & Barrett, said: “As a trusted health food retailer, there has been a mounting demand from our customers for vegan and veggie lunch-to-go options and we are excited to be able to launch into this category with six of our stores now selling a wide variety of fresh lunch foods.
“With professional Londoners spending on average £6-7 on lunch each day, we wanted to price our meal deal at a modest £3.99 to become the destination retailer for affordable plant-based lunches – where everything is always 100% vegetarian or vegan. We’re delighted by the mix of exciting, innovative food and drinks brands available as part of the deal, with everything from M+LKPLUS’s strawberry cheesecake cashew ‘mylk’ to NOMO’s fantastic vegan chocolate bars, and hope our customers will be too!”
The fresh Food to Go range and meal deals will available in selected stores from 17th July 2019.
Holland & Barrett is Europe’s largest health and wellness retailer leading the market with a broad range of vitamins, supplements, specialist food, sports nutrition and ethical beauty brands. Established in 1870, it is owned by the Letter One Retail Group (L1 Retail) and currently operates more than 1300 stores worldwide (including over 800 in the UK and Ireland) as well as a rapidly expanding e-commerce business. All Holland & Barrett colleagues are highly trained in nutrition and supplements, able to advise customers on their individual needs.